Fanta and Sumo

Do you like Fanta? I have drunk Fanta (I forget which flavor a few times in my life...it is alright.) Recently there was a little gossip story about the Sumo Champ Asashoryu and the Sumo Association and Fanta. Did you hear about it?
It is easier if you just read the article and comments below than for me to explain it all, so if you are interested please check it out and let me know what you think!
http://www.japantoday.com/category/shukan-post/view/asashoryus-tv-ads-and-fashion-show-appearance-show-jsas-double-standards