Real English 48-showrooming
Have you ever heard of the word "showrooming"?
Well, if not, then you should listen up. "Showrooming" is the new buzz word.
Please refer to the definition I found on Wikipedia:
"Electronic items are among those frequently examined by customers in a retail store prior to their online purchase.
Showrooming is when a customer visits a brick and mortar retail location to touch and feel a product and then goes online or to a low-service big-box retailer to purchase the product at a lower price.[1] Online stores often offer lower prices than brick and mortar stores because they do not have the overhead cost.[2] Showrooming can be costly to the retailers, not only in the loss of the sale, but also due to damage caused to the store's floor samples of a product.[3]
Showrooming was said to be behind Target’s decision to discontinue carrying the Kindle.[2]
Combatting showrooming
Many retailers have tried to compete with showroomers by slashing their own prices. Independent businesses, however, are advised to counter showrooming by adding value via included services and other tactics.[4]
Some major retailers, such as Target, are attempting to combat showrooming by selling products exclusive to their stores. Walmart is allowing customers to avoid the shipping charges of online purchases by picking up the items in the stores.[5] "
Have you ever done this? I have never bought or even tried to buy anything online (I am very behind the times, but that is besides the point), so I haven't. However, I bet that many of you have.
Last week in America, on November 23rd-the day after Thanksgiving, it was Black Friday. One of the headlines I saw on money.cnn.com was; "Black Friday shopping hits a new record"
Do you know what Black Friday is? If not, ask me in class and I will explain it. (FYI, I wrote about it in 'November 2009' on the blog...Just click!!) And since it was Black Friday, the biggest shopping day of the year in America, many shoppers did showrooming.
To change the subject, the temperatures dropped recently and I am thinking about getting a new winter jacket. Maybe I will think about it for a long time...I often do that. It takes me forever to buy things...
When winter comes, I always dream of jumping on a place and going to Hawaii for a quick getaway!